If Eve Could Facebook, Would We All Live in Paradise?
It’s a warm sunny day, the kind that makes your whole body smile. The lush grass cushions your every step through the fragrant garden. The birds are singing sweetly, and all is right with the world. Your stomach rumbles and your thoughts turn to the apple tree up ahead. A sweet piece of succulent fruit would really hit the spot right now. A quiet voice whispers “Go ahead. Just one bite couldn’t hurt…”
The mind of your customer hasn’t changed much since Eve was persuaded to pick that luscious piece of fruit all those years ago. But the marketing environment has changed drastically. Imagine if Eve were living in today’s world, what do you think would happen?
She’d pull up Facebook and message: “Anyone else know about these apples? They look great, but I’m not so sure about this snake dude. He’s creeping me out!”
Today the world is smaller than ever. People talk more. And trust less. Most traditional advertising is viewed as shady and untrustworthy.
So how do you profit in an increasingly skeptical world?
By forming a deep understanding of the psychology of persuasion and transferring those concepts to your marketing copy. Or by hiring the right copywriter to craft compelling sales messages for you.
Is online persuasion a mystery to you? Or do you simply not have time to write your own copy? Make sure you hire the right copywriter.