If you’re looking for the secret to unlimited expansion and growth for your business, give me just 7 minutes and…

I’ll Show You Why 97% of All Marketing Strategies That Worked Last Year are DOOMED TO FAIL THIS YEAR

And

Give You the Tools to Construct Your Very Own

Automatic Sales Machine

See if any of these situations applies to you:

	You know you need to get out and network-but your palms get sweaty at the thought of another business “mixer.”
	You want a consistent source of sales leads and prospects-but don’t know where to find them.
	You’ve heard about how easy online marketing can be-but you don’t have time to learn all the technical stuff.
	You lose many of your hot prospects because you just can’t seem to follow up with each one individually.
	You desperately want to take your success to the next level-but...

If you answered “yes” to even one, you’re in the right place because I’m going to show you how to overcome these common success stumbling blocks and take your business to new heights-no matter where you’re starting from right now.

Dear Business Builder,

If you’re like most people, you’re sick and tired of being “sold.” From the minute you wake up to those last few seconds of consciousness as you drift off to sleep, you’re bombarded with advertising, marketing, promotions, special offers, really special offers, and extra special, limited time only, exclusive, just-for-you offers (no, we really mean it…order now, or you’ll regret it forever!) They’re on the radio, on the TV, on our computers, in our email, on our cell phones, coffee cups, and grocery shelves. Advertising is everywhere. You can’t escape it. Which is why…

Consumers filter out 97% of advertising

That’s right. All that money spent on “brand awareness” and “strategic placement” is totally wasted. Those fancy award-winning print ads-ignored.  Million-dollar TV commercials-hey, that’s why Tivo was invented. People never even register the pitch.

As human beings, we had to create some sort of filter to keep our brains from overloading and burning out. Now, obviously some sales messages do get through because as consumers, we still have to make choices. So…

How do businesses get through to consumers?

Big-time ad agencies will tell you the clever ads work best, or the cutesy ones, or the ones that make no sense at all (have you noticed how “clever” those multi-million dollar Superbowl spots have become?) But the truth is…

Consumers don’t make decisions based on a single advertisement

Think about it. When you go to buy a new car, do you watch all the commercials you can find, read all the full-page spreads in your favorite magazine, and then head out to the dealer with the best radio jingle? Of course not. You’ll ask your friends how they like their cars. You’ll go online and read consumer reports and customer reviews. You’ll read auto blogs and check out what new technology is rolling off the assembly line (maybe you should hold out for the better gas mileage in next year’s model.)

Consumers today have so many outlets for information, they can pick and choose which ones to ignore and which ones to tell all their friends about. Call it “buzz,” call it “viral marketing,” call it “social consumerism”…it’s all the same. In today’s sales-resistant world, your job is to make sure ALL your marketing and sales communications reach as many people through as many channels as possible. It’s absolutely essential that you broadcast a message of integrity, dependability, and honesty. Because…

TRUST is the key to your customer’s heart and wallet

Most marketers are always trying to find a new gimmick, a new way to lure their customers into a sales trap where they are mesmerized and duped into buying a product. The reason they have to keep finding new ways to do that is because their customers are smart. They catch on to gimmicks, and learn to disregard them. Gimmicks don’t work, at least not for long. So, last year’s marketing doesn’t work anymore.

You customers have to TRUST you in order to buy from you. It’s that simple. And earning that trust should be easy because you stand behind what you sell. You don’t need all that advertising gimmickry. All you need is a great product, service, or idea and a way to get people to talk about it. When you have trust on your side, selling is as easy as sliding down a greased chute.

Have you ever envied the success of your friends or competitors?

	They effortlessly attract new customers and clients.
	Those customers return again and again, often bringing their friends with them.
	People are always talking about their wonderful customer service.
	They actually have time to take long lunches and (gasp!) vacations.

Here’s the secret-

Successful businesses automate the sales process

I’m not talking about multi-level marketing or pyramid schemes or anything like that. I’m talking about a marketing system, custom designed for your business, which does all the prospecting, lead generating, and follow up for you. It’s like having an entire sales and marketing department-automated.

Imagine a machine running silently and effortlessly in the back of your office. Everyday, reliably and predictably, it sends you leads, prospects, and regular customers. You don’t have to think about it or do anything once it’s set up. All you have to do is focus on making your customers happy because all the hard work is done for you.

Imagine…

	No more handing out business cards-your website is your introduction.
	No more cold calling or chasing prospects-your traffic generation plan takes care of that.
	No more begging for referrals-your blog and social networking builds “viral buzz”
	No more worrying about follow-ups six months down the road-your autoresponder sequence is already written, queued up and always follows up exactly when you tell it to.

 See? Easy. Automatic. Done.

This automatic system really works

How do I know? Because I’m a copywriter, a Sales Machine Architect. I design and write marketing systems that make my clients’ businesses grow-sometimes beyond their wildest dreams.

Now, of course, you’re not going to build a real machine. The Automatic Sales Machine is just an analogy for an effective, persuasive marketing strategy that works all by itself. I like to think of the strategies I build as machines because like a well-oiled machine, my systems are…

	Predictable (they produce the results they were designed for)
	Reliable (they work without help from you)
	Sturdy (they can handle the heaviest load of prospects)
	Adjustable (they can be revved up or toned down, according to how much business you want)

What’s more, if a machine happens to stop working, it’s usually a simple matter of adding fuel or replacing a worn-out part. There’s no guess-work involved. Every piece of the marketing engine works seamlessly with every other piece. And when you’re ready, you can always add on the latest technology-so your marketing never gets old. It can be utilized effectively year in and year out.

However, that finely-tuned sales machine doesn’t just magically appear. It has to be built piece by piece. And most importantly,

It must be designed by someone who knows what she’s doing

I know sales machines. I know how they tick.

I know which pieces will break down within a few weeks, and which ones will serve your business for decades.

I know just what fuel makes it purr like a kitten. And best of all, I know where the magic “ON” button is.

Want proof? Just look at what some of my clients have said about my work.

Now, I don’t want to be overly dramatic here, but the future of your business depends on you making the right marketing decisions. And the very first decision you need to make is who to trust to design your machine. You need…

The right tools-and the right architect-for the job

It may sound too good to be true, but you really can have that sales machine customized for your business. It’s built out of marketing pieces like…

	Sales Letters
	Landing Pages
	Autoresponders and Email Marketing
	Newsletters
	Direct Mail Packages
	Blogs
	Social Networking
	Online Trade Fairs and Conferences
	Press Releases
	Information Products

The list goes on and on. Only a skilled marketing architect will know which tools to use to build your machine.

Look, you wouldn’t trust a plumber to fix your car. You wouldn’t go to a landscaper to buy fine wine. So, why would you trust your marketing communications to anyone but a professionally trained writer?

There are plenty of marketing “experts” out there who will tell you it’s not necessary to know how to write. “It’s all about sales,” they say. “It’s easy,” they say. “You just put words down on paper the same way you talk. Grammar and spelling be damned-full speed, ahead!”

Those experts are Dead Wrong.

It’s true; communication is about more than commas and semicolons, spelling and sentence structure. Any salesperson with a computer can whip up a lead generation letter. But…  

	Will it communicate your message to your market in a persuasive way? Maybe.
	will it set you above your competition as the only person to buy from? Perhaps.
	will it reach prospects on a personal level? Shoot, will it even get read? Or will it end up in the trash with the rest of the junk mail? Could be.

Think about the image you want to present to your customers and clients-intelligent, knowledgeable, and confident. So, how intelligent will you look when your website is riddled with spelling errors and bad punctuation?

I know businessmen who ignore good grammar on purpose because they want to present a “street-tough” image. And, yes, there are times when incomplete sentences and unconventional style give a better flow to a piece of writing. But if you want to gain the respect and trust of your market, you’d better know the difference between “their” and “they’re” - between “it’s” and “its” - between “then” and “than.”

It’s true, anyone can write, just like anyone can fix a car. You could ask your uncle or your neighbor to write your marketing pieces. You could even do it yourself. But f your toolbox isn’t loaded with proven sales strategies, solid storytelling skills, and finely-tuned interviewing techniques, you’re not going to get the results you’re looking for-PROFITS!

That’s why…

My Marketing Training and Ten Years as a Journalist Give Me an Undeniable Edge

For two very important reasons…

1) I’m trained to dig deep into your business and uncover what people really need to know to make a purchase from you.

That means I can look into your business history, your customer testimonials, your current marketing pieces, and uncover hidden sales potential you never knew existed. Often you can be too close to the day-to-day workings of your business to see things from a customer’s perspective. Having an objective outsider take a look at your marketing strategy can have amazing results.

2) I know how to write pieces that speak to your prospect’s hearts and minds and create lasting relationships (and loyal customers) for years to come-without sounding like a hype-ridden, gimmicky sales pitch.

Today’s consumer is more skeptical and pitch-resistant than ever before. Most copywriters and marketing consultants come from a sales background. They have a hard time writing anything that doesn’t sound hyped up. When I take on a client, I use my finely-honed journalist’s skills to learn absolutely everything about their target market. Then I use that knowledge to craft useful, interesting pieces that draw the prospect in and make them curious to learn more.

As a journalist, I created relationships with my readers through stories. As a copywriter and marketing architect, I do the same thing for my clients. So, if you’re serious about your business…

You Can’t Afford Not To Have Your Own

Automatic Sales Machine

If you’ve been in business for a while, you probably already have some sort of regular marketing plan. Most likely, it just needs a good tune-up, some new spark plugs, and fresh oil. (Oh, and it needs to be pointed in the right direction, toward your target market.) Then you can just turn it loose to go out, fetch customers, and bring them right back to your door, like a faithful pooch (that you don’t have to feed or clean up after!)

It’s a beautiful thing when your sales machine is built so well it runs on auto-pilot.

But what if you don’t have a systematic way to attract and retain customers? What if you’re just randomly throwing money at a yellow pages ad, maybe a print ad or a website, and hoping for the best?

Well, if you’re happy with your current income level, you can keep things the way they are and watch your customers slowly drift away, move away, and be lured away by your competitors.

But if you’re serious about making your business the best it can be, then I can help you build that machine. Together, we will put on our hardhats and-

	Construct a marketing strategy that practically runs itself.
	Transform your website into a sales funnel that drops piles of money on your doorstep.
	Build a mailing list so you’ll know who your customers are.
	Engineer a customer newsletter to keep in touch with them and bring them back to buy again and again.
	Assemble back-end products you can sell to existing, hungry customers.
	Forge solid relationships with other businesses so you can cross-market.

And finally...

Erect a monument to your enormous bank account!

Okay, maybe that last one was a bit much. I think you’re smart enough to know that no one’s just going to hand you “piles of cash” or make your “profits skyrocket” or anything else those so-called marketing geniuses say.

You have to make an investment of time, energy, and money to get that machine up and running. Yes, money.

Sure, there are hundreds of copywriters out there who will bang out a “quick sales letter” or tweak a webpage that’s “already in pretty good shape.” If you’re looking for marketing that’s “pretty good,” I’m not for you. I suggest you head over to eLance and try your luck. But don’t expect bargain basement writers to get you the results you desire because really good marketing doesn’t cost you money…

Smart Marketing Makes You Money

Think about it. How much would you be willing to pay for a million-dollar sales letter? Most folks would gladly fork over a measly 50 grand in return for a cool million! Don’t worry, you won’t have to pay that much. The point is you have to put forth an investment. But the return on investment in excellent marketing is huge. Like the old saying goes, you get what you pay for.

As much as I’d love to share my expertise with every potential client who calls, I just can’t. My time is limited, and I only deal with business people who understand the value I provide. The ones who understand that to get the best results, you have to work with the best materials and the best people.

The ones who know…

To Get Results, You Have to Take Action

I’m going to let you in on a little secret about me. Sometimes I get so busy with running my life and my business and my family that some very important things get put off because I just don’t have time to do everything. For instance, do you know what happens when you put off getting an oil change for eight months? I do.

Your engine seizes up.

It just stops.

Dead.

No more engine.

Sometime I’ll tell you how I found that out on a frigid January evening in northern Vermont. But what I really want you to understand is what happens to your business when you don’t keep your marketing system-your sales machine-well-maintained.

That’s right, it stops.

Your lead generation, your sales letters, your customer newsletters-these are not things that can be put off. They are the oil, the life-blood of your business.

See if this sounds familiar… 

	You know your customers would buy from you again and again-if you had a regular newsletter telling them about your latest products and sales.
	You know your consulting appointments would triple-if you could position yourself as an expert in your field.
	You know your business would go through the roof-if people would just read your sales letters instead of tossing them out with the junk mail.
	You have no time to accomplish any of these things-even though they could mean millions to your bottom line-because you’re too busy running your business.

Look, you know you need to spend more time marketing, but projects like your website, sales letters, and customer newsletter continually get put on the back burner until you can get to them.

And there they sit, bubbling away, waiting for you to act…until all the potential boils over, funks up the stove, and leaves you with nothing but a scorched pot.

I understand. I really do. Nobody intentionally puts off important business matters. Just like I didn’t intend to kill my engine by ignoring my oil changes. But the brutal truth is…

If you don’t make marketing a priority, your business will die

Sooner or later, no more business.

You’re still with me, so I know you’re serious about building that sales machine and making more money. And I’m going to show you how simple it is to get started. But before we do that, I want you to imagine for a moment what you would do as a multi-millionaire. Shoot, let’s not stop there…what if you were a multi-billionaire.

Seriously, take some time right now and think about what that level of success would mean to you. I’ll wait.

*

*

*

So, what did you come up with?

You’d take more time off, wouldn’t you? Study a foreign language. Travel the world. Finally buy that fancy new car you’ve had your eye on. Yeah, that one…

You’d spend more time with your family, and less time worrying about work.

You’d add years to your life and life to your years.

To continue with the clichés, money can’t buy happiness, but it sure is a powerful stress-reducer!

Now, you might be saying to yourself “but nobody in my business makes that much money. It’s not possible.”

Well, pardon my French, but why the heck not??

Don’t let anyone tell you your dreams are impossible-especially yourself! You are only limited by your thinking. If you believe you can have a six or seven figure business, you can. Not by wishing or praying, but with a little perseverance and investing in creative partners who can help you brainstorm your way to higher and higher profits.

I’d like to be that creative partner. You know the ins and outs of your business like nobody else. I know the ins and outs of my business-building sales-like nobody else.  Together we’re an unbeatable team.

And remember…

Dreaming is great, but you have to take action!

Now that you’ve got your dreams firmly planted in your mind, it’s time to roll up our sleeves and get to work. Don’t worry, this work is actually going to be fun. And I’m going to make it easy for you to get started with my

I guarantee you will be thrilled with your copy or I’ll rework it FREE. Two rounds of revisions are included in our agreed upon price, when requested within 30 days. But I want you to know that I’ve never had a client who wasn’t happy with my work. I’m proud of that record, and I’m not about to damage it now.

Your first step is easy-just fill out the form below

Before we talk on the phone, I want to know a little bit about your business, your goals, and your current level of marketing. Take a few minutes to fill out the form at the bottom of this page and hit the SEND button.

Step two is even easier-schedule a FREE consultation

When I see that form in my inbox, I’ll look it over and schedule a convenient time for us to talk. Don’t worry, it’s not a high-pressure interview, just a nice friendly chat about how I can help you reach your business goals. You’re going to want a pencil and paper handy, though, because the ideas come quickly. Clients tell me they learn so much about their business just from this one conversation.

Remember, your first consultation is FREE, and there’s never any obligation. After we get to know each other a bit, we’ll decide how best to proceed from there.

So, what are you waiting for? Take the first step toward the success and lifestyle you’ve dreamed of. Fill out the form right now.

Yours for Great Big Success,

Julie Anne Eason

P.S. If you’d prefer to call, you can reach me at (207) 968-2174. Or email me at DreamBig@JulieAnneEason.com  I know you’re busy, so I don’t play games. I return phone calls and emails promptly.

P.P.S. Don’t forget other business owners have big dreams, too. I get calls and emails from potential clients all the time, and I often have to schedule projects out months ahead of time. I’d hate to have to tell you your success has to wait until I have an opening. It costs you nothing to fill out the form, so why not take action right now?

 Simply fill out the form below for your FREE consultation!