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How to Encourage Word of Mouth for Your Book and Your Business

The best marketing you’ll ever receive is through word of mouth. Get people to talk! One reader tells a friend, and that person tells their boss, and that boss mentions it on Facebook—it goes on and on, if you’re lucky. Smart authors give luck a little help, though. You want to encourage people to talk […]

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Stuck

When you are stuck. Think about your intention. Why are you writing today? Is it to serve yourself? Or to serve others? When we write to serve ourselves—to put out another blog post or piece of content online. When we write to advance our celebrity and status, to become an author, to bring us new […]

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5 Ways Your Book Can Bring You Clients & Customers (even if people never read it)

In the old days, if you wanted to attract clients and customers to your business with a book, you had to get them to buy it, then get them to read it, and finally hope they would give you a call or come into your store. That was then, and this is now. These days, […]

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My new author podcast is live on iTunes!

Do you want to write a book but don’t know where to start? Confused about all the different publishing options? Want to know the book marketing strategies that are really working RIGHT NOW?   Now you can join me every week as I talk with industry experts who reveal PRACTICAL STRATEGIES for writing, publishing, marketing, […]

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How a Great Piece of Content is Like Firewood

Long Maine winters mean a need for warmth! Like, lots of warmth… So I spent today working on one of my favorite fall activities, stacking wood. The continuous back and forth from the wood pile to the shed is a lovely repetitive task that’s almost like a moving meditation. Thoughts come and go, and I […]

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5 Things You Should Have In Place BEFORE You Launch Your Book

If you want to use a book to leverage opportunities and bring you clients and customers, there are a few things you need to do in addition to writing it. Most authors write, publish, and then pray the right people will read the book and somehow manage to contact them. Unfortunately, that rarely works. Even […]

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How Speakers Can Profit From The Book-To-Backend System

Joe is a motivational speaker and a coach in the entrepreneurial space. To people who are afraid to start a new venture, he gives courage. To business owners who are feeling burned out or stuck, he inspires and reinvigorates. He loves nothing better than getting up on stage and teaching an audience new ways to […]

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4 Ways a Book Can Bring You More Clients and Customers

People write books for many reasons. Maybe you want to be an author because it sounds cool. Maybe you have stories burning inside you that simply must leap out onto the page to enlighten the world. Those are perfectly good reasons to write a book, but more and more people are realizing the value of […]

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Here’s How Much Money You’ve Already Lost By NOT Writing a Book

The longer you wait to publish your book and leverage its awesome marketing power, the more money you’re losing. Money you can never recover. Don’t believe me? Maybe you’ll believe the math. Many people who think they might want to write a business book tend to bury their heads in the sand and put it […]

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How to Repurpose Copywriting for Maximum Value

Increase Your Exposure and Results by Repurposing Your Purchased Sales Copy. Sometimes it can be hard to swallow a five-figure price tag for high quality, unique and targeted content and sales materials. Yet some businesses do it all the time. They have no issue whatsoever with paying 10 or even 20 thousand dollars for a […]

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